Top Beauty Retail Apps on Android in Italy Q3 2025

In the third quarter of 2025, the Android platform in Italy saw notable trends among the top beauty retail applications. Here's a closer look at how these apps performed.

Notino: perfumes and cosmetics observed fluctuating weekly downloads, starting at approximately 7.6K and peaking at 9.1K by the end of September. Despite a dip mid-quarter, active users ranged from 188K to 253K.

Mein dm exhibited a stable download pattern, with weekly figures hovering around 4.5K to 7.7K. Active users varied from 161K to 197K, showing resilience throughout the quarter.

Douglas – Parfüm & Kosmetik saw a rise in downloads, reaching a peak of 6.9K in late September. Active users fluctuated, peaking at 104K before declining towards the quarter's end.

Sephora - Make-up, Beauty maintained a consistent download rate, with a high of 7K early in the quarter. Active users increased steadily, reaching up to 148K by mid-September.

PiùMe experienced a significant drop in downloads after an initial peak of 7.9K in mid-July, settling at around 985 by the end of September.

These insights, provided by Sensor Tower, highlight the dynamic nature of the beauty retail sector on Android in Italy. For more detailed analytics, visit Sensor Tower.